Mode of Address

Mode of address is how the magazine addresses the audience and how the magazine is presented to them. Before publishing a magazine it is important for me to decide how I'm going to address the reader. The target audience I have chosen and are aiming the magazine at will affect my mode of address as I will have to consider the age and gender of my target audience as this will have an impact on the mode of address used for the magazine. The main modes of address used by magazines are first person, third person, formal and informal.