Serif and Sans Serif refers to the style of font, Serif fonts have serifs at the end of each letter these are flicks or circle shapes. Serif fonts are harder to read on computers or for small shaped fonts due to the flicks at the end of each letter.
Sans Serif fonts are fonts without the serifs at the end of each letter so are bold and clear, these fonts are easy to read on computer screens and when the font is small due to the bold and straight style of font.
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